Mobile App Growth Experts - Original Articles

Original Articles

3 Ways to Increase Your App’s Day 1 Retention

Experienced mobile publishers know that strong retention is invaluable. Whether it’s the same game played during a daily commute or a weekly check-in on the latest ecommerce products, a “sticky” app is one that’s halfway to success. If a material segment of users are opening your app daily, or even multiple times per hour, it’s […]

Minimum Viable Analytics for a Mobile Startup

A Guide for Non-Tech Founders and CEOs Today, it’s impossible to grow a mobile business without a proper analytics setup. Yet many startup founders and product managers do not know exactly how to set up product and marketing analytics, which tools to use and how to avoid being trapped with a poor infrastructure once they […]

Streamline App Promotion with Google’s Universal App Campaigns

App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…

5 App Monetization Trends We Can’t Ignore in 2018

As mobile is developing at a rapid pace, the industry observes a fair split that is forming between in-app purchases and mobile ads. Moreover, since brands tend to spend more on mobile ads during this year, this type of monetization can even outperform in-apps. Let’s see what tendencies seem to solidify in 2018. We know […]

Perk Up Your Push Notifications With These 4 Powerful Tips

There’s no sugar coating it. Getting the attention of app users is hard. It seems there’s a never-ending stream of mobile noise, with push notifications, email alerts, text, app badges, updates, and more flooding everyone’s view every few minutes. To grab users’ attention and lure them back to your app, you need to break through […]

3 Design Hacks for Better Click-Through Rates

Effective marketing depends on compelling creative. Unfortunately, there is no cut-and-dried formula to design compelling creative that compels audiences to take action. It requires just the right combination of artwork, messaging, copy and calls to action, but there is no consistent formula for designing winning creative. Like any creative discipline, the only consistent way forward […]

How to Use Snapchat Influencers For Massive App Downloads

Want to see how you can use Snapchat influencers to drive app downloads affordably? Looking for best practices on how to work with Snapchat influencers? Don’t only rely on the App Store, Facebook, Twitter, and other online communities to reach your audience. After working with brands like Plato, Zimad, Sony Music, Universal and running hundreds […]

Growth Hacking Starts to Grow Up

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.

7 Expert Tips From Rovio, Glu, Ketchapp and Other Top Game Publishers

Are you looking for the inside secrets from the most successful game publishers? Are you interesting in discovering the strategies that the top game publishers are implementing to ensure their success? After interviewing practitioners from the top mobile game companies from Rovio, Glu, Ketchapp, Voodoo and more, I decided to put together a compilation of […]