App Growth Summit NYC 2018 - App Growth Summit

April 5, 2018 Midtown Loft & Terrace • 267 Fifth Avenue, New York, NY 10016

App Growth Summit NYC 2019

SOLD OUT EVENT!

App Growth Summit NYC 2018 kicked off our year of events on April 5 in Midtown Manhattan! 50+ expert presenters and panelists shared secrets from their mobile app growth strategies across 22 in-depth sessions on 2 beautiful stage areas. We ended the day with a Red Carpet Open Bar Reception in honor of Women In Wireless! Thanks to everyone who attended, our great Sponsors, and the speakers who all made the content world-class and exceptional!

View the Event Recap:

These Companies (and more) Attended App Growth Summit NYC 2018:

Arti Sahgal Head of Demand Generation & Media, eCommerce The HEINEKEN Company

Sydney Klein Global Product Strategy Lead Snapchat

Jonathan Pelosi Head of Industry, Mobile Apps, Americas GOOGLE

Kaitlyn Ford Client Partner Twitter

Ashley Christiano Senior Marketing Manager Reuters

Leana Kalinowski Conde Nast Senior Manager, Digital Consumer Marketing Condé Nast

Gabe Kwakyi Incipia Co-Founder & CEO Incipia

Simon Lejeune Head of User Acquisition Hopper

Farzana Nasser Global Co-President Women In Wireless

Shamanth M. Rao FreshPlanet VP Growth FreshPlanet

Siberia Su DraftKings Senior Manager, Acquisition Marketing DraftKings

Shoji Ueki Sr Director, Growth Marketing SeatGeek

View Schedules on Both Stage Locations By Clicking on Either Button Below to View That Stage's Schedule

View Loft Sessions View Terrace Sessions

8:00 - 9:00

HOT BREAKFAST & REGISTRATION NETWORKING HOUR

Get Registered and eat a nice hot country breakfast buffet (provided by mParticle), get a cup of coffee (provided by FeedMob), and start networking as get you ready for a packed day of amazing sessions!

9:00

Welcome Message

Location: Loft Stage

9:05

The Young & The Brandless

Location: Loft Stage

How young audience consumption habits are changing and what it means if you want to grab their attention and keep them in your application.

Gabriella Mirabelli CEO & Founder, ANATOMY Media

9:30

Keynote Presentation: Driving Consumers Down the Purchase Funnel: eCommerce and Data-Driven Re-Targeting Strategies for Brands in a Mobile-First World

Location: Loft Stage

Arti Sahgal, Head of Demand Generation & Media for eCommerce at Heineken, will share eCommerce and re-targeting best practices and strategies for marketers.

Arti Sahgal Head of Demand Generation & Media, eCommerce, The HEINEKEN Company

9:55

Demystifying Mobile Ad Fraud

Location: Loft Stage

Mobile Ad Fraud is ever evolving. We'll discuss The Fraud of 2017, some of our most recent fraudulent findings, and how to protect yourself from being next.

Katie Hutcherson Madding VP Product, Adjust

10:10

Finance Apps: User Acquisition Trends & Benchmarks

Location: Loft Stage

Millennials will inherit the largest amount of personal wealth of any generation — and finance apps are emerging to seize on this opportunity. In this session, we will share the latest data on user acquisition trends and benchmarks in finance apps, including costs and conversion rates. Join Liftoff to learn the core strategies that fintech companies are employing to convert and engage their audience beyond the install.

Matt Hawes Business Intelligence Manager, Liftoff

10:35

Driving Performance on Snapchat

Location: Loft Stage

Sydney Klein, Snapchat’s Global Product Strategy Lead, explores how businesses of all sizes can use Snapchat’s mobile app marketing tools to drive effective ROAS. Learn more about how Snapchat’s platform, audience, and combined solutions help advertisers create compelling campaigns to drive real results.

Sydney Klein Global Product Strategy Lead, Snapchat

10:45

MORNING BREAK

The Loft & Terrace

Take a quick coffee break and meet some of your fellow attendees on your way to either the Terrace for some Breakout Sessions, or stretch your legs before the first expert discussion panel of the day begins...

Bottomless Cups of Coffee provided by FeedMob.

11:00

Find and Optimize Your Best User Acquisition Channels and Tools

Location: Loft Stage

These days, there are so many options for acquiring new users. How do our experts decide which channels to run on, how many channels and tools should be utilized, and when/if to take a new channel or tool for a test drive.

Adam Hadi Quidd VP of Marketing, Quidd

Mike Herman Director of Customer Acquisition, Homer

Ngozi Ogbonna Women In Wireless Panels & Partnerships Co-Chair, Women In Wireless

Tony Rafetto AppsFlyer Director of Customer Success, AppsFlyer

Helene Trompeter Elliott Media Director, Watson Media and Weather

11:40

The Path to Long-Term Engagement & ROI

Location: Loft Stage

We know that nearly 25% of users who download an app only open it once. Thus, the install is only the first step in the journey to monetization.. There is a complex user journey that happens after someone downloads an app, and understanding that entire process is critical for a marketer. Hear first-hand how marketers have driven strong results, acquired the best users who are most likely to convert and identified touch points in the user journey to leverage in order to drive action.

Panel Produced and Curated by WOMEN IN WIRELESS

Jennifer Chon Director, Growth & Retention, GLAMSQUAD

Ruxandra Levy Director, Mobile Engineering, Zocdoc

Jasmine Moadel Talkspace Director of Retention, Talkspace

Farzana Nasser Global Co-President, Women In Wireless

Alexa Sloan Mobile Apps Account Executive, GOOGLE

12:15

NETWORKING LUNCH

Location: Terrace & Loft

Take a break, and get something to eat thanks to our Lunch Sponsor Branch.io! Enjoy our amazing catering (no box lunches here!) either in the loft, or on the beautiful rooftop terrace before the afternoon sessions begin...

1:00

Keep the Buzz Around Your Brand Going & Growing

Location: Loft Stage

We're at the forefront of the next generation of how brands can use mobile to engage users, customers, and fans through interactive, measurable social and mobile-first experiences. In this session, our experts discuss how best to keep your users buzzing about your brand by creating engaging experiences.

Joli Barretta Head of Product Content Strategy, Adjust

Ashley Christiano Senior Marketing Manager, Reuters

Leana Kalinowski Peloton Senior Manager, Demand Generation, Peloton Interactive

Wilson Kriegel PicsArt CBO, PicsArt

Jeffrey Nadeau Manager of Customer Success, Leanplum

1:40

The New Face of Fighting Fraud: How Fraud Has Changed

Location: Loft Stage

Companies like Feedmob are at the forefront of mitigating fraud in the mobile advertising space as it continues to evolve. Join this panel of experts and hear more about the ever-changing face of fraud and what steps they are taking to identify and reduce its many shapes and forms.

Amanda Carvell RetailMeNot Digital Marketing Manager, RetailMeNot

Miranda Chapman Sr Manager, Growth, TMGA

Sarah Hawley Co-Founder/COO, FeedMob

Shamanth M. Rao FreshPlanet VP Growth, FreshPlanet

2:15

Video Content Which Engages & Entertains

Location: Loft Stage

A seasoned Branded Content expert speaks with a couple video content creators to help you learn how to create engaging and entertaining video experiences; which are the best video formats/ratios to use per channel (square, vertical, letterbox); and finally which channels and KPI's to focus on for your video content strategies.

Curt Doty CEO & Founder, Vertuoso

Kaitlyn Ford Client Partner, Twitter

Didi Fraioli SVP Group Digital Creative Director, L'Oreal, Former Clinique & Publicis

Sylvain Gauchet Co-Founder, Apptamin

2:45

Expert Tips: Grow your App Business Faster with Google

Location: Loft Stage

App marketers today face more challenges than ever when it comes to reaching and retaining the right customers. Join Google’s Jonathan Pelosi as he discusses how Universal Apps Campaigns are helping marketers discover their best users and break down barriers to growth.

Jonathan Pelosi Head of Industry, Mobile Apps, Americas, GOOGLE

3:00

AFTERNOON BREAK

Location: The Loft

Take a quick coffee break as our Terrace sessions end, and make your way down into The Loft for the final few sessions of the afternoon. We'll start off the final slate with a super fun game from the Liftoff team, so grab your seats in front of the Loft stage and get ready for some fun and laughs!

Bottomless Cups of Coffee provided by FeedMob.

3:15

The Mobile Marketing Showdown (presented by Liftoff)

Location: Loft Stage

Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish the winning ads from the losers? Find out as marketers go head to head in this interactive gameshow! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Dennis Mink VP Marketing, Liftoff

Adam Hadi Quidd VP of Marketing, Quidd

Siberia Su DraftKings Senior Manager, Acquisition Marketing, DraftKings

3:45

Creating Content and Building an Active Community

Location: Loft Stage

Now that more brands and apps are understanding the importance of keeping users and fans engaged with great content, we'll look at ways to evangelize your user base in a rewarding and engaging way for your followers, fans, and users. Our panel of experts will discuss strategies to help you drive growth through their own step-by-step processes, and help you create a content strategy right for the stage your brand or app is in...and moving toward. Learn how content can be used to Re-Engage your lapsing users and how to measure the lift you get from those campaigns.

Spencer Burke VP of Growth, Braze (formerly Appboy)

Jen Jordan Executive Producer, Content, Babbel

Simon Lejeune Head of User Acquisition, Hopper

Alex Wall Head of Marketing, Jukely

4:25

Digging Into the Details in Your Data

Location: Loft Stage

Data Analysis is to your business what EKG's are to cardiologists. Our data junkies will dive into the details on which KPI's are worth measuring, which vanity metrics are not, and of course you can expect we're going to jump in feet first and discuss the new GDPR (General Data Protection Regulation) compliance laws for the European Union, and what that means for global brands and apps.

Maryann Moschides Chief Marketing Officer, Scanbuy

Colette Nataf CEO, Lightning AI

Elena Poughia Managing Director, Dataconomy

Sayf Sharif Director of Analytics, Seer Interactive

Marianna Zaslavsky VP, Data Partnerships, Unacast

5:05

Growth Marketing Hacks and Strategies for Enhanced UA Efforts

Location: Loft Stage

Discover the Latest Strategies & Learnings for User Acquisition, including what's working, what's no longer working, and how to drive downloads en masse. Learn how to maximize your paid ad budgets by using actional data insights, which programmatic partners drive the most efficient UA, and how to optimize your conversion rates with the right metrics. We're pulling out all the UA stops for our final panel of the day before the happy hour!

Patrick Amori Chief of Growth, Co-Founder, LYK

Andrew Birnbryer Managing Director, Americas, Applift

Siberia Su DraftKings Senior Manager, Acquisition Marketing, DraftKings

Shoji Ueki Sr Director, Growth Marketing, SeatGeek

Steve P. Young App Masters Founder & CEO, App Masters

5:40

Closing Remarks & Thank You's

Location: Loft Stage

We'll close out the day with a quick thank you and recognition of some key individuals who helped make App Growth Summit NYC possible.

5:45

Women In Wireless - Red Carpet Reception & Open Bar

Location: The Terrace

Immediately following the content, we hosted a special red carpet reception on the Rooftop Terrace! Our attendees took in the amazing views of New York City, networked with fellow attendees, snapped a few great pics (shared them with hashtagging #AGSNYC18 of course), and enjoyed a few drinks and snacks on us! All in honor of, and support for, the amazing and inspiring organization WOMEN IN WIRELESS!

• Red Carpet Reception
• Specialty Cocktails (provided by AppLift)
• Hot Hors D'oeuvres
• Flair Bartender
• Amazing 360° Views of NYC
• Supporting Women In Wireless!

11:00

Redefining Entertainment for the Mobile-First Generation

Location: Terrace Stage

How do you solve a problem like micro-boredom? Scott Silver from Mammoth Media details the development of formats and narratives that help entertain users on their smart phones. He'll also highlight a few examples of brands like Skype and Dunkin' Donuts using this new storytelling canvas to weave brand messages directly into the narrative.

Scott Silver Partnerships Manager, Mammoth Media

11:25

Push Notifications: Improving Onboarding & UX

Location: Terrace Stage

Adeed Choudhury (UA Manager) and Bernie Davis (Partner Relations Director) explore how SmartNews fully maximize push notifications for user engagement and growth.

Adeed Choudhury UA Manager, SmartNews

Bernie Davis Partner Relations Director, SmartNews

11:50

How Things Grow: Learning from the Masters

Location: Terrace Stage

Veteran Growth Expert shares with you the 5 things he learned from interviewing growth experts for his new podcast series, "How Things Grow."

Shamanth M. Rao FreshPlanet VP Growth, FreshPlanet

12:15

NETWORKING LUNCH

Location: Terrace & Loft

Take a break, and get something to eat! On us! Enjoy our amazing catering (no box lunches here!) either in the loft, or on the beautiful rooftop terrace before the afternoon sessions begin...

1:00

New Techniques in Data Analysis for UA

Location: Terrace Stage

Build and scale better UA campaigns by applying the science of segmentation and efficiency frontier analysis to your campaign reporting and optimization.

Gabe Kwakyi Incipia Co-Founder & CEO, Incipia

1:25

Unlocking Machine Learning: How Advanced Analytics Can Improve Your Advertising

Location: Terrace Stage

Take a deep dive into how you can use machine learning to make smarter media buying decisions, with virtually no human error, in real-time every day. Learn how Tilting Point utilizes custom-built technology across Facebook, IronSrc, and more!

Matthew Sadofsky Tilting Point Senior Marketing Manager, Tilting Point

1:50

Moving The Needle: Driving Revenue Growth Through Advanced Mobile Monetization Strategies

Location: Terrace Stage

All apps can make money, but that doesn’t mean it’s easy. Learn the fundamentals of the mobile monetization funnel as well as how to identify and implement monetization wins. Topics covered will include strategies, tips, and tricks regarding in-app purchases, advertising, subscriptions, and the accompanying infrastructure and analytics needed to make them work.

Amit Kumar Chief Marketing Officer, FreshPlanet

2:15

How to Kill a Start-Up: A Step-by-Step Guide on What NOT To Do

Location: Terrace Stage

It will come as no surprise to learn that 9 out of 10 startups fails. What are the major reasons of failure and how can you avoid these from the very beginning? In this session we will follow Yasmine Akermark’s personal startup failure with the mobile app Tibba. Step by step she will walk us through on what to NOT do. Why your tech team will kill you, why press is a complete waste of time, why you’ll fall out with your co-founder aka best friend, why you should definitely not do crowdfunding and many more lessons.

Yasmine Akermark Sharehive Founder, Sharehive

5:45

Women In Wireless - Red Carpet Reception & Open Bar

Location: The Terrace

Immediately following the content, we hosted a special red carpet receptoin on the Rooftop Terrace! Our attendees took in the amazing views of New York City, networked with fellow attendees, snapped a few great pics (shared them by hashtagging #AGSNYC18 of course), and enjoyed a few drinks and snacks on us! All in honor of, and support for, the amazing and inspiring organization WOMEN IN WIRELESS!

• Lead Happy Hour Sponsor: YouAppi
• Specialty Cocktails provided by AppLift
• Supporting Sponsor: CleverTap
• Supporting Sponsor: FeedMob
• Supporting Sponsor: InMobi
• Supporting Sponsor: Taptica
• Supporting Sponsor: TUNE

View Loft Sessions View Terrace Sessions

Presenting

Content Partners

App Development & Marketing Partners

App Growth Summit Testimonials

Nicoline Strom-Jensen

"From start to finish I had a great experience being a speaker for AGS. The communication was just the right amount and the information shared in preparation was detailed and organized. The day of the event I felt prepared and supported. It was my first time speaking at a conference and I had a great deal of fun. It was an honor to participate and I would highly recommend speaking at AGS!"

Nicoline Strom-Jensen, Adjust

Alan Kawesa

"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"

Alan Kawesa, OneFootball