App Growth Summit NYC 2018

April 5, 2018 Midtown Loft & Terrace • 267 Fifth Avenue, New York, NY 10016

App Growth Summit NYC 2018 kicks off our full year of events on April 5 in Midtown Manhattan! Dozens of expert presenters and panelists share secrets of their mobile app growth strategies in two beautiful stage areas. A full day of insightful content will be capped off by a Happy Hour celebration for Women In Wireless!

This event is Invite-Only. If you would like to attend, please:
Request An Invite


Join These Companies (and more) Who Are Attending App Growth Summit NYC 2018:

App Growth Summit NYC 2018 - April 5, 2018

Speakers

Jonathan Pelosi
Jonathan Pelosi Head of Industry, Mobile Apps, Americas GOOGLE
Google
Yasmine Akermark
Yasmine Akermark Founder Sharehive
Patrick Amori
Patrick Amori Chief of Growth, Co-Founder LYK
LYK
Paul Berry Founder and CEO RebelMouse
RebelMouse
Jennifer Chon
Jennifer Chon CRM Manager GLAMSQUAD
GLAMSQUAD
Adeed Choudhury
Adeed Choudhury User Acquisition / Growth SmartNews
SmartNews
Curt Doty
Curt Doty CEO & Founder Vertuoso
Vertuoso
Kelly Gallozzi
Kelly Gallozzi VP, Brand Strategy & Partnerships COOLS
COOLS
Sylvain Gauchet
Sylvain Gauchet Co-Founder Apptamin
Apptamin
Adam Hadi
Adam Hadi VP of Marketing Quidd
Quidd
Sarah Hawley
Sarah Hawley Co-Founder/COO FeedMob
Feedmob
Mike Herman Director of Customer Acquisition Speakaboos
HOMER
Katie Hutcherson Madding Global Product Director Adjust
Adjust
Leana Kalinowski - Condé Nast
Leana Kalinowski Senior Manager, Digital Consumer Marketing Condé Nast
Condé Nast
Wilson Kriegel
Wilson Kriegel CBO PicsArt
PicsArt
Amit Kumar - FreshPlanet
Amit Kumar Head of Marketing & Live Operations FreshPlanet
FreshPlanet
Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO Incipia
Incipia
Dennis Mink VP Marketing Liftoff
Liftoff
Gabriella Mirabelli - Anatomy Media
Gabriella Mirabelli CEO & Founder ANATOMY Media
ANATOMY Media
Maryann Moschides Chief Marketing Officer Scanbuy
Scanbuy
Farzana Nasser - Women In Wireless
Farzana Nasser Global Co-President Women In Wireless
Women in Wireless
Fabien- Pierre Nicolas
Fabien-Pierre Nicolas Head of Growth, Marketing (US) SmartNews
SmartNews
Ngozi Ogbonna - TodayTix
Ngozi Ogbonna Panels & Partnerships Co-Chair Women In Wireless
Women in Wireless
Elena Poughia
Elena Poughia Managing Director Dataconomy
Dataconomy
Shamanth M. Rao VP Growth FreshPlanet
FreshPlanet
Jen Marie Robustelli
Jen Jordan Executive Producer, Content Babbel
Babbel
Matthew Sadofsky
Matthew Sadofsky Senior Marketing Manager Tilting Point
Tilting Point
Sayf Sharif Director of Analytics Seer Interactive
Seer Interactive
Scott Silver Partnerships Manager Mammoth Media
Mammoth Media
Siberia Su
Siberia Su Senior Manager, Acquisition Marketing DraftKings
DraftKings
Helene Trompeter
Helene Trompeter Media Manager The Weather Company, an IBM Business
The Weather Company
Alex Wall
Alex Wall Head of Marketing Jukely
Jukely
Scott Wall
Scott Wall Lead Insights Manager, ASO Incipia
Incipia
Steve P Young
Steve P. Young Founder & CEO AppMasters.co
AppMasters
Marianna Zaslavsky
Marianna Zaslavsky VP, Data Partnerships Unacast
unacast

Content

Full Schedule Coming Soon

Apri 5, 2018 - 9am to 4:30pm
User Onboarding & Engagement: 5 Lessons Learned with Metrics
Location: The Loft

From building our own tech to picking an external vendor, we spent a lot of time at SmartNews making sure our news app is relevant and provides value through user engagement. Let's review 5 lessons learned with the metrics to back them up on 5 different piece of this puzzle.

Fabien- Pierre Nicolas
Fabien-Pierre Nicolas Head of Growth, Marketing (US), SmartNews
Adeed Choudhury
Adeed Choudhury User Acquisition / Growth, SmartNews
The Young & The Brandless
Location: The Loft

How young audience consumption habits are changing and what it means if you want to grab their attention and keep them in your application.

Gabriella Mirabelli - Anatomy Media
Gabriella Mirabelli CEO & Founder, ANATOMY Media
UA Campaign Optimization Strategies
Location: The Loft

Presentation on How to Use Segmentation of Users to Feed Better Targeting Data Back into your UA Campaigns

Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO, Incipia
Scott Wall
Scott Wall Lead Insights Manager, ASO, Incipia
The Path to Long-Term Engagement & ROI
Location: The Loft

We know that nearly 25% of users who download an app only open it once. Thus, the install is only the first step in the journey to monetization.. There is a complex user journey that happens after someone downloads an app, and understanding that entire process is critical for a marketer. Hear first-hand how marketers have driven strong results, acquired the best users who are most likely to convert and identified touch points in the user journey to leverage in order to drive action.

Panel Produced and Curated by Women in Wireless

Farzana Nasser - Women In Wireless
Farzana Nasser Global Co-President, Women In Wireless
Jennifer Chon
Jennifer Chon CRM Manager, GLAMSQUAD
The Mobile Marketing Showdown (presented by Liftoff)
Location: The Loft

Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish the winning ads from the losers? Find out as marketers go head to head in this interactive gameshow! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Dennis Mink VP Marketing, Liftoff
Adam Hadi
Adam Hadi VP of Marketing, Quidd
How Things Grow
Location: The Terrace

Presentation on 5 Things Learned from Interviewing Growth Experts

Shamanth M. Rao VP Growth, FreshPlanet
Unlocking Machine Learning: How Advanced Analytics Can Improve Your Advertising
Location: The Terrace
Matthew Sadofsky
Matthew Sadofsky Senior Marketing Manager, Tilting Point
Video Content Which Engages and Entertains
Location: The Terrace
Curt Doty
Curt Doty CEO & Founder, Vertuoso
Sylvain Gauchet
Sylvain Gauchet Co-Founder, Apptamin
Digging into the Details in Your Data
Location: The Terrace

Panel on Using Data to Assist in Your Growth Strategies

Elena Poughia
Elena Poughia Managing Director, Dataconomy
Marianna Zaslavsky
Marianna Zaslavsky VP, Data Partnerships, Unacast
Sayf Sharif Director of Analytics, Seer Interactive
User Acquisition Panel
Location: The Loft

Best Channels and Types of Creatives to Utilize

Ngozi Ogbonna - TodayTix
Ngozi Ogbonna Panels & Partnerships Co-Chair, Women In Wireless
Helene Trompeter
Helene Trompeter Media Manager, The Weather Company, an IBM Business
Optimize Your Ad Waterfall Performance and Increase Your Revenue
Location: The Loft
Content, Community & Conversation
Location: The Loft

Panel on How to Make More Money with Sticky Content & Keeping Users Engaged

Kelly Gallozzi
Kelly Gallozzi VP, Brand Strategy & Partnerships, COOLS
Leana Kalinowski - Condé Nast
Leana Kalinowski Senior Manager, Digital Consumer Marketing, Condé Nast
Jen Marie Robustelli
Jen Jordan Executive Producer, Content, Babbel
Paul Berry Founder and CEO, RebelMouse
Re-Engagement Strategies for Brands
Location: The Loft
Wilson Kriegel
Wilson Kriegel CBO, PicsArt
Katie Hutcherson Madding Global Product Director, Adjust
Finance Apps: User Acquisition Trends & Benchmarks
Location: The Loft

Millennials will inherit the largest amount of personal wealth of any generation — and finance apps are emerging to seize on this opportunity. In this session, we will share the latest data on user acquisition trends and benchmarks in finance apps, including costs and conversion rates. Join Liftoff to learn the core strategies that fintech companies are employing to convert and engage their audience beyond the install.

Programmatic Advertising: For Better or for Worse
Location: The Loft

Panel on Exploring the Budget Boons and Budget Busters of Programmatic to Find Success

Amit Kumar - FreshPlanet
Amit Kumar Head of Marketing & Live Operations, FreshPlanet
User Acquisition Strategies
Location: The Loft

Discover the Latest Strategies & Learnings for User Acquisition, including what's working, what's no longer working, and of course how to prevent Fraud as best you can.

Sarah Hawley
Sarah Hawley Co-Founder/COO, FeedMob
Mike Herman Director of Customer Acquisition, Speakaboos
Alex Wall
Alex Wall Head of Marketing, Jukely
Steve P Young
Steve P. Young Founder & CEO, AppMasters.co
How to Fail with Your Start-Up: A Step-by-Step Guide on What NOT To Do
Location: The Terrace
Yasmine Akermark
Yasmine Akermark Founder, Sharehive
Much More Coming Soon!

Sponsors

In order to maintain the highest level of event quality, all App Growth Summits are invite-only format. This ensures that we keep the most interested and engaged audiences coming back to our events. If you would like to join the Mobile Apps Experts, please Request and Invite and we'll get right back to you.

Request an Invite