App Growth Summit LA 2019 - App Growth Summit

February 7, 2019 Marina del Rey Marriott • 4100 Admiralty Way, Marina del Rey, CA 90292

AGS-LA19c-Header

EVENT SOLD OUT! Thank You All!

App Growth Summit Los Angeles 2019 kicked off the new year of events with a full day of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2019 plans for growth! This event Sold Out 10 days in advance. Special thanks to everyone who attended and who made our first event in Los Angeles such an amazing success!!

Dozens of sessions (presentations, and expert-led discussion panels) provided Los Angeles with the first ever event of this kind. Perfectly placed between the start-up meet-ups and the large conventions, App Growth Summit LA 2019 featured limited vendors and maximum connections and learning opportunities!

Companies Attended Included:

Kimberley Sweet Gardiner CMO Mitsubishi North America

John Gargiulo Global Product Marketing Lead Airbnb

David Mausolf Vice President, User Acquisition Marketing Twentieth Century Fox

Kasha Stewart Senior Director of Product Management Beachbody

Amit Kumar Chief Marketing Officer FreshPlanet

Sumee Oh NBCUniversal Media Sr Director Marketing NBCUniversal Media

Alex Pan Senior Director, Performance Marketing Seriously

Hila Qu Acorns VP of Growth Acorns

Mariela Stescobich VP, Growth Marketing Fox Networks

Peter Szabo CRO, Head of Partnerships Mammoth Media

Winnie Wen Senior Director of User Acquisition Jam City

Meg Youngblood Vertical Strategy Lead - Global Gaming Facebook

View All Speakers

Kimberley Sweet Gardiner CMO Mitsubishi North America

John Gargiulo Global Product Marketing Lead Airbnb

David Mausolf Vice President, User Acquisition Marketing Twentieth Century Fox

Kasha Stewart Senior Director of Product Management Beachbody

Mariela Stescobich VP, Growth Marketing Fox Networks

Meg Youngblood Vertical Strategy Lead - Global Gaming Facebook

Sumee Oh NBCUniversal Media Sr Director Marketing NBCUniversal Media

Ben Adams Account Executive, App Ads Google

Miray Alanlar Mozilla Mobile Product Marketing Manager Mozilla

Andrew Birnbryer Managing Director, Americas Applift

Brian Bowman CEO Consumer Acquisition

Andy Carvell Partner Phiture

Andrew Chan Head of Apps & Gaming Mattel

Kyle Culloton Global Tech Partners Lead, Apps Google

Jennifer Donahoe Riot Games Marketing & Growth Lead Riot Games

Matt Fisher Product Manager, Attribution & Analytics Liftoff

Kai Fortney Head of Retention Wag Labs

Jessica Grant BodyBuilding VP of Performance Marketing Bodybuilding.com

Stephanie Hongsathavij Product Manager SlickDeals

Michelle Huynh Director of Growth Poshmark

Brian Johnson VP Business Development Neura

Clay Kramer SVP, Product Rich Uncles

Amit Kumar Chief Marketing Officer FreshPlanet

Gabe Kwakyi Incipia Co-Founder & CEO Incipia

Dennis Mink VP Marketing Liftoff

Alexandra Moeser Director CleverTap

Ashley Nader iovox Product Manager iovox

Alex Pan Senior Director, Performance Marketing Seriously

Greg Papierniak Director of Sales AppsFlyer

Lomit Patel Together Labs Senior Vice President, Growth Together Labs (IMVU)

Hila Qu Acorns VP of Growth Acorns

Oded Ran CEO TouchNote

Nancy Roberts A•REEL Marketing Advisor A•REEL

Greg Rossi Head of US Marketing TouchNote

Shaan Rupani Growth Fair.com

Rishi Shiva CMO Bidalgo

Peter Szabo CRO, Head of Partnerships Mammoth Media

Haseeb Tariq Guess Mobile Marketing formerly GUESS

Jeremy Theimer Marketing Automation Manager ChowNow

Margarita Vasilevski Scopely VP, Performance Marketing Scopely

Michele Webb Headway VP of US Growth & Programmatic Headway

Winnie Wen Senior Director of User Acquisition Jam City

Tom Young Chief Marketing Officer Consumer Acquisition

Full Content & Schedule Below!

Main Stage Experts' Corner

8:00

Registration

Registration & Hot Breakfast Buffet

No cold, hard croissants and pastries here! Receive complimentary valet parking courtesy of Criteo, get registered early, and grab a hot breakfast buffet courtesy of Smartly.io! Don't for get your Coffee & Snacks, Courtesy of AppTweak to fuel you for a full day of exciting learning and networking!

9:00

Opening Remarks

Event Kick Off!

9:05

Fireside Chat

Mobile as a Catalyst for Big Brand Growth & Engagement

Traditional brands are seeing the opportunity to fully embrace mobile apps for better customer engagement and growth. In this fireside chat, Kimberley Gardiner, CMO, Mitsubishi North America will discuss ways she has helped Kia Motors increase customer engagement and growth through various mobile campaigns and executions, as well as her path for creating similar success at Mitsubishi.

Kimberley Sweet Gardiner CMO, Mitsubishi North America

Ashley Nader iovox Product Manager , iovox

9:40

Presentation

Demystifying OTT: How to Activate TV for App Growth

With the rise of cord cutting behavior, TV has evolved into new digital formats. OTT has massive potential for app advertisers. Learn how to test OTT in a way that will drive measurable awareness and app growth.

Greg Papierniak Director of Sales, AppsFlyer

10:05

Keynote Presentation

Where Brand and Performance Meet

Feel a bit allergic to one of those terms? Don't! Learn how they can work together. Airbnb’s Global Product Marketing Lead John Gargiulo will showcase some of what's worked for Airbnb. He’ll discuss and display concrete examples where having a brand (even if you're small,) can create a halo for your performance metrics. John will also provide advice on some inexpensive, creative ways to help build your brand!

John Gargiulo Global Product Marketing Lead, Airbnb

10:30

Featured Presentation

Building Channel-Specific vs. Business-Unit Aligned Teams

What is the pros/cons of building a deeper [channel expert based team] vs. broader [by game, marketplace]. Is there a recommended structure as you're building the business? Is there an orientation around the stage of growth [Seed vs. C/D vs. Public]. Why most companies would benefit from a deeper vs. broader structure.

David Mausolf Vice President, User Acquisition Marketing, Twentieth Century Fox

11:00

Presentation

Fact vs. Fiction: How to Protect Yourself from Mobile Ad Fraud

From Buzzfeed articles to MMP reports, fraud has become one of the most talked about topics in advertising because it touches everyone in the mobile marketing industry. With all this news around fraud, you hear different things – but who can you really trust? Join Liftoff as we dig deep to separate fact from fiction and arm you with strategies to protect your programmatic ad dollars.

Matt Fisher Product Manager, Attribution & Analytics, Liftoff

11:20

Discussion Panel

Getting Creative with Video and Emerging Ad Units

In this panel, we’ll tap into the most modern and fresh video ads and ad units emerging in popularity and effectiveness. Some topics discussed include how long should your video ads be, creatives designed for soundless scroll disruption, and more. In addition to the newest best practices for video ads, our panel of experts will discuss new ad units such as Playables, Stories, and other emerging video ad units rising in popularity and effectiveness.

Sumee Oh NBCUniversal Media Sr Director Marketing, NBCUniversal Media

Alex Pan Senior Director, Performance Marketing, Seriously

Nancy Roberts A•REEL Marketing Advisor, A•REEL

Rishi Shiva CMO, Bidalgo

12:00

Discussion Panel

Engagement at First Sight: Strategies to Get Hitched to Your Users for Life(time Value)

Sales funnels don't tell the entire story. They're only the prologue. The traditional sales funnel ends when the true value of a User begins. After the download and initial activation is where the true test begins. Can you keep those users you worked so hard to get? Can you keep them coming back and stay engaged with your app? Through effective Push Notification, Re-Engagement, and Average Revenue Per User (ARPU) optimizations, you can learn to increase retention and subsequent Lifetime Value (LTV) of your Users!

Miray Alanlar Mozilla Mobile Product Marketing Manager, Mozilla

Andrew Chan Head of Apps & Gaming, Mattel

Brian Johnson VP Business Development, Neura

Alexandra Moeser Director, CleverTap

Jeremy Theimer Marketing Automation Manager, ChowNow

12:35

BREAK

LUNCH BUFFET!

No box lunches here, and everyone gets to eat! Enjoy a lunch buffet filled with latin favorites, and get some great networking in courtesy of Adjust!

1:30

Presentation

Actionable Insights for UA & Creative Strategies for Facebook & Google Advertising

Join Google and Consumer Acquisition as we reveal expert secrets to achieve profitable user acquisition in 2019. As Facebook and Google simplify their platforms and enhance their optimization algorithms, the strategies for top spenders are evolving and the greatest competitive edge is coming from optimized creative and new audiences. This session highlights strategies for rapid creative production, a/b creative testing processes and unique methods of expanding audiences with optimized workflows.

Brian Bowman CEO, Consumer Acquisition

Kyle Culloton Global Tech Partners Lead, Apps, Google

Tom Young Chief Marketing Officer, Consumer Acquisition

2:05

Discussion Panel

Grading the True Performance of Your Advertising

Everyone is looking for optimized performance of their UA campaigns. How do you truly measure effectiveness across all your campaigns? Which KPI's are true "Key" Performance Indicators, and which are merely "vanity metrics," which don't tell you the full story you need to know? In this expert-filled panel, we'll discuss how to use data to determine true effectiveness and efficiency of your UA campaigns.

Jessica Grant BodyBuilding VP of Performance Marketing, Bodybuilding.com

Ashley Nader iovox Product Manager , iovox

Margarita Vasilevski Scopely VP, Performance Marketing, Scopely

Michele Webb Headway VP of US Growth & Programmatic, Headway

Winnie Wen Senior Director of User Acquisition, Jam City

2:40

Presentation

Mobile Product from Conception to Launch in 6 Months or Less!

Learn real adaptable techniques in mobile app development from a product leader with over a decade of experience in native app and platform development, API integration, and UX flows.

Kasha Stewart Senior Director of Product Management, Beachbody

3:00

Presentation

Use A Growth Model to Supercharge Your App Growth

Every business can be summarized into a simple math equation - this is called a growth model. In this presentation, Hila Qu, VP of Growth at Acorns, will walk you through what is a growth model, how to build one, and how to use it to supercharge your app growth!

Hila Qu Acorns VP of Growth, Acorns

3:25

EXCLUSIVE APP GROWTH SUMMIT & LIFTOFF GAME SHOW!

Mobile Heroes Showdown (Team Edition)

Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish mobile marketing facts from fiction? Find out as marketers go head to head in this special "team edition" of our interactive game show! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Dennis Mink VP Marketing, Liftoff

4:00

Fireside Chat

How Fox Networks Found New Cross-Platform Digital Viewers

Join Fox’s VP of Growth Marketing, Mariela Stescobich, and Google’s lead for streaming apps, Ben Adams, as they discuss the ongoing journey using Universal App Campaigns (UAC) as Fox’s primary channel to acquire new cross-platform digital viewers. Learn inside tips about how Google helped Fox acquire engaged and valuable customers, while letting automation handle the hard work!

Mariela Stescobich VP, Growth Marketing, Fox Networks

Ben Adams Account Executive, App Ads, Google

4:30

Discussion Panel

Completing the Connection: Conversion Rate Optimization Strategies for Maximum ROAS Rewards

After your User Acquisition efforts have performed, but before you can reap your ROAS rewards, you'll need to optimize your Conversion Rate. Our panel of experts comes to the rescue to help you with their own strategies for conversion rate optimization strategies, which events they track for conversions, onboarding practices, which KPI's they track for their CRO analysis, and best practices on how you can drive increased efficiency in your CRO strategy.

Stephanie Hongsathavij Product Manager, SlickDeals

Clay Kramer SVP, Product, Rich Uncles

Haseeb Tariq Guess Mobile Marketing, formerly GUESS

Meg Youngblood Vertical Strategy Lead - Global Gaming, Facebook

5:00

Discussion Panel

Omnichannel Marketing Across Touchpoints: Riding Shotgun With Your Users From First Touch to Activation

It's incredibly difficult to reliably follow the journey of your users, and almost impossible to track multiple touch-points. However, with the right campaign strategies, you can consistently create an acquisition strategy which works in this ever increasingly omnichannel world. Our expert panel will discuss how they drive results across different segments and touch-points.

Andrew Birnbryer Managing Director, Americas, Applift

Jennifer Donahoe Riot Games Marketing & Growth Lead, Riot Games

Michelle Huynh Director of Growth, Poshmark

Shaan Rupani Growth, Fair.com

5:30

HAPPY HOUR!

Open Bar Networking Happy Hour!

Join us and our Happy Hour Hosts APPLIFT, JAMPP and TAPTICA for a full open bar on the rooftop patio as we finish off the day's activities with a happy hour on the helipad! No choppers will be present, but a full bar will, so stay for a few minutes and toast our amazing speakers and attendees!

11:00

Presentation

Everything You Wanted to Know About User Acquisition via TV, but Were Afraid to Ask

Relying on Facebook and Google for most of your marketing spend? TV advertising can be a quick and efficient way to diversify your marketing and scale user acquisition. Best of all, you don't have to make a huge investment to try it out. Learn how to build an initial TV test plan and how to get the most out of your creative for a fraction of the cost of most national advertisers.

Oded Ran CEO, TouchNote

Greg Rossi Head of US Marketing, TouchNote

11:25

Presentation

Comms: Unsung Hero of Growth

How Email Push & SMS is the Backbone to Every Growth Strategy

With all time high cost per click rates on every major channel, and the dream of vitality near dead, maximizing LTV of users (or leads) is more important than ever. Whispers of retention being the new growth, discover how a communications strategy sets the stage to maximize building a long term relationship with every user that comes in the door.

Kai Fortney Head of Retention, Wag Labs

11:50

Presentation

Apple Search Ads 301: The Pro Tips You Didn’t Know

Take home this set of action-oriented, advanced top tips and tricks that will offer insights on Apple Search Ads you weren’t aware of, supercharge your campaign ROI and take your ASO game to the next level!

Gabe Kwakyi Incipia Co-Founder & CEO, Incipia

12:15

Presentation

A 2019 Steroid Boost for your Mobile App Engagement + Retention

Systematically improve engagement + retention in your mobile app in 2019 with these tips from Andy Carvell, creator of the Mobile Growth Stack and Partner at Phiture. Andy shares best practice from across the app industry on how high-performing teams are systematically improving engagement + retention.

Andy Carvell Partner, Phiture

12:35

Break

LUNCH

No box lunches here, and everyone gets to eat! Enjoy a lunch buffet filled with latin favorites, and get some great networking in courtesy of Adjust!

1:50

Presentation

Moving the Needle: Driving Revenue Growth Through Advanced Monetization Strategies

All apps can make money, but that doesn’t mean it’s easy. Learn the fundamentals of the mobile monetization funnel as well as how to identify and implement monetization wins. Topics covered will include strategies, tips, and tricks regarding in-app purchases, advertising, subscriptions, and the accompanying infrastructure and analytics needed to make them work.

Amit Kumar Chief Marketing Officer, FreshPlanet

2:15

Presentation

Short Form Wasn’t Short Enough: Capitalize on the Rise of Micro-Storytelling

You may have seen them at the top of the App Store, or maybe your kids mentioned it in passing. Apps like Yarn, Hooked, Wattpad, Episodes and many others are building a massive following, generating a great deal of engagement, and creating massive revenue from subscriptions by telling micro-stories. Designed to be read in 2 minutes or less, these scripted stories come in many shapes & sizes, but what makes them so successful? In this insightful session, learn all about what makes micro-storytelling an exciting new segment of mobile-first entertainment!

Peter Szabo CRO, Head of Partnerships, Mammoth Media

2:40

Presentation

AMA: Machine Learning for User Acquisition

The future of User Acquisition rests on the shoulders of leveraging “intelligent machines,” orchestrating complex campaigns across and among key marketing platforms – dynamically allocating budgets, pruning creatives, surfacing insights and taking actions autonomously. Learn how IMVU is doing this to drive great performance with a far more efficient lean team, hands-off management approach powered by Artificial Intelligence.

Lomit Patel Together Labs Senior Vice President, Growth, Together Labs (IMVU)

Main Stage Experts' Corner

Marketing & Development Partners

App Growth Summit Testimonials

David Shackleton

"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders!"

David Shackleton, OpenBack

Simona Rubanaite

"The best App Growth Summit I have attended yet. A must to attend for any app marketer!"

Simona Rubanaite, Nord Security