App Growth Summit Berlin 2018

May 16-17, 2018 Berliner Freiheit • Berliner Freiheit 2, 10785, Berlin, Germany

App Growth Summit Berlin 2018 will be a fresh and uniquely formatted event in Berlin, Germany on 16-17 May. Two full days of Presentations, Panels and Workshops to learn and discuss app growth strategies for Mobile Apps & Mobile Games.

Day 1 – APPS: Features mobile app experts and leaders such as Delivery Hero, Zalando, Wayfair, HelloFresh, Runtastic, VERO, and more!

Day 2 – GAMES: Features Gaming leaders such as Rovio, Wooga, Nordeus, and more! Choose which day is most relevant to your needs, or come for both!

Each day will be capped off by a Happy Hour in partnership with the Mobile App community of Publishers and Developers known as Mobile Marketing Experts!

Space is limited for each day, so if you would like to attend, please:
Request An Invite


Join These Companies (and more!) at App Growth Summit Berlin 2018:

App Growth Summit Berlin 2018

Speakers

Sophie Vo
Sophie Vo Executive Producer Rovio
Franziska Elsaesser App Partnerships Manager, Gaming GOOGLE
Google
Benjamin Bauer
Benjamin Bauer Founder Foodpanda / VP Consumer Delivery Hero Delivery Hero
Delivery Hero
Timothy Armoo
Timothy Armoo CEO Fanbytes
Aitor Soto Abonjo
Aitor Soto Abonjo Global Mobile CRM Manager HelloFresh
HelloFresh
Lior Barak - Zalando
Lior Barak Senior Data Project Manager Tale About Data
Tale About Data
Gessica Bicego
Gessica Bicego Director of Performance Marketing Blinkist
Blinkist
Aude Boscher ASO Manager Bonial
Bonial
Ed Burrows
Ed Burrows Retention Lead Phiture
Phiture
Andy Carvell - Phiture
Andy Carvell Partner Phiture
Phiture
Paolo Cavigioli Mobile Manager YOOX NET-A-PORTER GROUP
YOOX NET-A-PORTER GROUP
Raymond Cheung
Raymond Cheung Product Marketing Manager Wargaming
Jason Conger
Jason Conger Senior User Acquisition Manager Wooga
Wooga
Moritz Daan
Moritz Daan Author & ASO Expert Advanced ASO Book
Advanced ASO Book
Maria Brigida Deleonardis
Maria Brigida Deleonardis Lead User Acquisition Free2Move
Caglar Eger - Goodgame Studios
Caglar Eger Director App Store Relations/Partnerships Goodgame Studios
Goodgame Studios
Peter Fodor
Peter Fodor Founder & Chief Marketing Agent AppAgent
AppAgent
Matteo Gamba Senior Product Manager Wayfair
Wayfair
Phil Gontier
Phil Gontier VP International Liftoff
Liftoff
Dmitry Gubanenkov Mobile Marketing Manager GamePoint
GamePoint
Antti Hattara
Antti Hattara CEO & Co-Founder Chatterbox Games
Chatterbox Games
Felix Janzen
Felix Janzen Director Performance Marketing InnoGames
InnoGames
Christof Jaritz
Christof Jaritz Director Sales and Operations, EMEA Branch
Branch
Jonny Kaldor
Jonny Kaldor Founder and CEO Pugpig
Pugpig
André Kempe Co-Founder & CMO SolidarityApp.com
SolidarityApp.com
Lisa Kennelly
Lisa Kennelly CMO Fishbrain
Fishbrain
Tina Kharaishvili
Tina Kharaishvili Marketing Manager Bohemia Interactive
Bohemia Interactive
Alexander Krug CEO & Founder SOFTGAMES
SOFTGAMES
Matthaus Krzykowski
Matthaus Krzykowski Platform Director Tenjin
Tenjin
Jiri Kupiainen
Jiri Kupiainen Founder, CEO Matchmade
Matchmade
Adeline Lee Chai Suan
Adeline Lee Product, Growth and Digital Marketer Clue by Biowink
Clue by Biowink
Maren Lesche
Maren Lesche Ecosystem Manager etventure Startup Hub
etventures startup hub
Carmen Marin Performance Marketing Manager HomeToGo
HomeToGo
Saulo Marti Head of Growth Otto Radio
Otto Radio
Meike Johanna Maryska Senior CRM Tech Lead Delivery Hero
Delivery Hero
Dennis Mink VP Marketing Liftoff
Liftoff
George Natsvlishvili
George Natsvlishvili ASO Manager Shpock
Jerome Perani
Jérôme Perani Mobile & Partnerships VP L'Express
L'Express
David Pertl Consultant Harley-Davidson Prague
Harley-Davidson Prague
Ekaterina Petrakova
Ekaterina Petrakova Mobile Marketing Manager Rocket Internet
Rocket Internet
Elena Poughia
Elena Poughia Managing Director Dataconomy
Dataconomy
Marko Radonjic
Marko Radonjic User Acquisition Manager Nordeus
Nordeus
Steffen Roemer
Steffen Roemer Co-Founder & CTO Applanga
Applanga
Marvin Rottenberg
Marvin Rottenberg Head of Marketing Ada Health
Ada Health
Andreas Schemm
Andreas Schemm CEO vreo
vreo
Lubo Smid
Lubo Smid Co-Founder & CEO STRV
STRV
Luca Stefanutti
Luca Stefanutti User Acquisition Manager Runtastic
runtastic
Alistair M Stiegmann Creative Director VERO
VERO
Grace Temporal Sorabji
Grace Temporal Sorabji Strategy Director The ASO Co
The ASO Co
Giulia Tobaldin ASO Manager Zalando Lounge
Zalando Lounge
Elena Tsarkova
Elena Tsarkova User Acquisition Manager Wooga
Wooga
Carole Wai Hai Head of Data Science Tenjin
Tenjin
Jason Wolofsky
Jason Wolofsky Senior Account Executive Blind Ferret
Blind Ferret

Content

16 MAY: MOBILE APPS
8:00
Hot Breakfast Buffet, Registration & Networking Hour
9:00
Welcome Address
9:15
The Impact of Brand and Design on App Retention
Alistair M Stiegmann Creative Director, VERO
9:35
Retention Optimization: How Delivery Hero Increased Retention and Reduced Ad Spend
Benjamin Bauer
Benjamin Bauer Founder Foodpanda / VP Consumer Delivery Hero, Delivery Hero
10:00
Scaling Mobile User Acquisition with Programmatic RTB

While search and social get the lion’s share of attention, in-app programmatic (RTB) advertising represents a massive opportunity to accelerate user acquisition growth and re-engagement. Join Phil Gontier, VP International at Liftoff, as he presents insights and examples of how app publishers are leveraging the programmatic channel to drive performance and scale for their mobile business. Learn how to crack the code and unlock the potential of programmatic!

Phil Gontier
Phil Gontier VP International, Liftoff
10:20
How to Use Snapchat for Massive App Downloads
Timothy Armoo
Timothy Armoo CEO, Fanbytes
10:35
BREAK
10:45
Finding Fraud & Snuffing It Out
Learn to Discover Fraud Quickly & Enhancing Your Methods of Mitigation
Niko Thielsch
Niko Thielsch Director Sales DACH & NORDICS, Adjust
11:25
Monetization & Payment Strategies
Jonny Kaldor
Jonny Kaldor Founder and CEO, Pugpig
Saulo Marti Head of Growth, Otto Radio
Jerome Perani
Jérôme Perani Mobile & Partnerships VP, L'Express
12:00
Advanced ASO
Aude Boscher ASO Manager, Bonial
Moritz Daan
Moritz Daan Author & ASO Expert, Advanced ASO Book
George Natsvlishvili
George Natsvlishvili ASO Manager, Shpock
Lubo Smid
Lubo Smid Co-Founder & CEO, STRV
Giulia Tobaldin ASO Manager, Zalando Lounge
12:35
BUFFET LUNCH
1:25
Growth Stacks Panel
Learn Which Tools Experts Are Using to Improve Their App's Growth
Gessica Bicego
Gessica Bicego Director of Performance Marketing, Blinkist
Matteo Gamba Senior Product Manager, Wayfair
Lisa Kennelly
Lisa Kennelly CMO, Fishbrain
David Pertl Consultant, Harley-Davidson Prague
Ekaterina Petrakova
Ekaterina Petrakova Mobile Marketing Manager, Rocket Internet
2:10
Retention, Engagement & Re-Engagement
Aitor Soto Abonjo
Aitor Soto Abonjo Global Mobile CRM Manager, HelloFresh
Paolo Cavigioli Mobile Manager, YOOX NET-A-PORTER GROUP
Meike Johanna Maryska Senior CRM Tech Lead, Delivery Hero
2:55
The Duopoly vs The Field
Facebook & Google vs Everyone Else - How to Best Spend Your UA Budget
Christof Jaritz
Christof Jaritz Director Sales and Operations, EMEA, Branch
Carmen Marin Performance Marketing Manager, HomeToGo
Elena Poughia
Elena Poughia Managing Director, Dataconomy
Marvin Rottenberg
Marvin Rottenberg Head of Marketing, Ada Health
Luca Stefanutti
Luca Stefanutti User Acquisition Manager, Runtastic
3:30
BREAK
3:40
Monetization vs Growth
Adeline Lee Chai Suan
Adeline Lee Product, Growth and Digital Marketer, Clue by Biowink
4:00
Automation Will Kill Your Job!
Adapt Now, Before Automation Drives You Out!

Lior Barak has a proven track record in successfully converting companies from Excel to state-of-the-art automated data-driven reporting systems mainly focusing on app marketing data. In the past three years, he has worked his magic for two companies, structuring, structuring data and developing the one-stop-shop reporting approach allowing user to focus on actions. Lior has automated the process of collecting and aggregating the data, building up the infrastructure for automated processes. His approach of adopting a no-Excel policy required him to research a marketing department’s usage of Excel and use his findings to develop a more efficient reporting system. In doing so, he saved over 20% of the department's working hours.

Lior Barak - Zalando
Lior Barak Senior Data Project Manager, Tale About Data
4:25
Are Your Acquisition Tactics Killing Your Retention?

Andy and Ed break down some of the common causes of poor retention, including lack of continuity between UA, Product and CRM messaging, failing to acquire relevant users and other retention killers. They'll also outline some golden rules for avoiding these pitfalls.

Ed Burrows
Ed Burrows Retention Lead, Phiture
Andy Carvell - Phiture
Andy Carvell Partner, Phiture
4:45
GDPR Panel
What We Know; and What We Think We Know
5:20
Closing Remarks
5:30
Mobile Apps Happy Hour!
Presented by AppLift & Taptica
16 MAY: WORKSHOPS
10:45
How to Deal with Adwords UAC - Hands On
Everything You Always Wanted to Know About UAC, but Were Afraid to Ask
Maria Brigida Deleonardis
Maria Brigida Deleonardis Lead User Acquisition, Free2Move
2:00
What Does Fraud Look Like? A Data Scientist's Perspective

Everyone talks about it, but hardly anyone has seen it. In this workshop, we will take a close look at what ad fraud looks like. We will focus on:

• The most common ways Data Scientists investigate possible fraud
• A walk-through examination of some of the most common fraud patterns
• Show some common tactics we see informed publishers use to push back vs ad networks

Matthaus Krzykowski
Matthaus Krzykowski Platform Director, Tenjin
Carole Wai Hai Head of Data Science, Tenjin
17 MAY: MOBILE GAMES
8:00
Hot Breakfast Buffet, Registration & Networking Hour
9:00
Welcome Address
9:10
What Your Parents Did Not Tell You About Localization

Does it make sense to translate a mobile app or game when so many people speak english? Couldn’t you just google translate everything? Why and how should you translate app store descriptions and screenshots? How to test and fix translation issues after the release? Isn’t it too much effort to translate every update? There are a lot of questions and uncertainties when it comes to translating apps or games and this talk will provide you with answers as well as tips and tricks to common localization issues.

Steffen Roemer
Steffen Roemer Co-Founder & CTO, Applanga
9:30
Keynote Presentation: What Games can learn from He-Man
A New and Necessary Approach to Game Development
Sophie Vo
Sophie Vo Executive Producer, Rovio
9:55
Identifying Fraud in Mobile Game Advertising
10:15
ASO for Games
Detailed Analysis of the Latest ASO Strategies for Rising in the App Stores

Grace Temporal Sorabji from the ASO Co will present best practices and strategies for how Games can rise to the top of the App Stores. She’ll cover asset optimization, as well as strategies for boosting visibility and conversion within the gaming category.

Grace Temporal Sorabji
Grace Temporal Sorabji Strategy Director, The ASO Co
10:30
BREAK
10:45
Getting Creative: Best Practices for Ad Creatives Production

Learn from the best gaming publishers how to set up your design team, creative process, feedback loop and localization to produce highly converting mobile ads without a hassle.

Peter Fodor
Peter Fodor Founder & Chief Marketing Agent, AppAgent
Raymond Cheung
Raymond Cheung Product Marketing Manager, Wargaming
Elena Tsarkova
Elena Tsarkova User Acquisition Manager, Wooga
11:30
Influencer Marketing Done Right
Jiri Kupiainen
Jiri Kupiainen Founder, CEO, Matchmade
André Kempe Co-Founder & CMO, SolidarityApp.com
Maren Lesche
Maren Lesche Ecosystem Manager, etventure Startup Hub
12:10
Untapped Opportunities: How Thinking Out-of-the-Box Can Unlock Your Revenue Potential

The era of regular UA has come to an end - its not enough to buy users on CPI, CPA etc. anymore, because the competition is way bigger than it used to be in the past. These days you have to think out-of-the-box to unlock new ways to do UA. What kind of tactics are out there? This will be discussed with UA gaming professionals who will give us insights on how they execute unique UA strategies.

Caglar Eger - Goodgame Studios
Caglar Eger Director App Store Relations/Partnerships, Goodgame Studios
Andreas Schemm
Andreas Schemm CEO, vreo
12:30
LUNCH
1:30
User Acquisition for Games
Learn Which Growth Strategies Are Working Best for Games

In this session, our panel of Gaming UA experts will discuss which strategies are helping their app growth trajectory, which KPI's are Best to Track for Optimization of your Game, and many more!

Jason Conger
Jason Conger Senior User Acquisition Manager, Wooga
Dmitry Gubanenkov Mobile Marketing Manager, GamePoint
Felix Janzen
Felix Janzen Director Performance Marketing, InnoGames
Marko Radonjic
Marko Radonjic User Acquisition Manager, Nordeus
Jason Wolofsky
Jason Wolofsky Senior Account Executive, Blind Ferret
2:15
Multi-Platform Game Strategies
Antti Hattara
Antti Hattara CEO & Co-Founder, Chatterbox Games
Tina Kharaishvili
Tina Kharaishvili Marketing Manager, Bohemia Interactive
Alexander Krug CEO & Founder, SOFTGAMES
3:00
BREAK
3:15
The Mobile Marketing Showdown
Presented by Liftoff

Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish the winning ads from the losers? Find out as marketers go head to head in this interactive gameshow! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Dennis Mink VP Marketing, Liftoff
3:35
Google UAC for Games
Franziska Elsaesser App Partnerships Manager, Gaming, GOOGLE
4:00
Game Monetization Strategies
Learn Which Monetization Strategies are Still Working Best for Mobile Games
Mobile Games Happy Hour!
Presented by AppsFlyer

Sponsors

Presenting

Exhibiting

Contributing

Content Partners

App Development & Marketing Partners

In order to maintain the highest level of event quality, all App Growth Summits are invite-only format. This ensures that we keep the most interested and engaged audiences coming back to our events. If you would like to join the Mobile Apps Experts, please Request and Invite and we'll get right back to you.

Request an Invite