Mobile App Growth Experts - Original Articles

Original Articles

3 Design Hacks for Better Click-Through Rates

Effective marketing depends on compelling creative. Unfortunately, there is no cut-and-dried formula to design compelling creative that compels audiences to take action. It requires just the right combination of artwork, messaging, copy and calls to action, but there is no consistent formula for designing winning creative. Like any creative discipline, the only consistent way forward […]

How to Use Snapchat Influencers For Massive App Downloads

Want to see how you can use Snapchat influencers to drive app downloads affordably? Looking for best practices on how to work with Snapchat influencers? Don’t only rely on the App Store, Facebook, Twitter, and other online communities to reach your audience. After working with brands like Plato, Zimad, Sony Music, Universal and running hundreds […]

Growth Hacking Starts to Grow Up

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.

7 Expert Tips From Rovio, Glu, Ketchapp and Other Top Game Publishers

Are you looking for the inside secrets from the most successful game publishers? Are you interesting in discovering the strategies that the top game publishers are implementing to ensure their success? After interviewing practitioners from the top mobile game companies from Rovio, Glu, Ketchapp, Voodoo and more, I decided to put together a compilation of […]

Retention and Onboarding are the 2 Most Crucial Parts of Your Growth Strategy

In this article, Gabor Papp shows you why great retention rates and optimized onboarding is the most crucial part of your growth strategy, and why low retention rates are the silent killer of your mobile app’s sustainability and success. The better your onboarding process and retention rates are, the more likely your company is on a sustainable growth path. Meaning, you’ll not kill it with premature scaling.

Is 2018 the Year to Go Vertical?

Vertical video has been a source of confusion in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem as Snapchat has led the effort and all the other players have followed. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more vertical content in their output.

The Big Retail Tactics Winning the Holiday Sales War

Online retail has come a long way since the first ever online sale, of a $12 Sting CD, was closed by 21-year-old Michael Kohn. More than two decades later, online shopping has ballooned into a bustling $1.8 trillion marketplace. This holiday season, analysts predict record-breaking sales from e-commerce, led by online retail giants like Amazon and Etsy. Businesses can pick up a lot from these retailers’ holiday marketing campaigns.

An App Developer’s Guide to Holiday Marketing

Holidays are the busiest time of the year for developers, and the planning starts well before cobwebs and pumpkins are replaced with tinsel and garland. New app themes, install campaigns, and promos can feel like an overwhelming mix for developers. Here are some facts to remember to not only survive, but thrive during the holiday season.

Welcome to App Growth Experts

We would like to welcome you to App Growth Experts! This is the newest community of Mobile App Performance, Monetization and Growth Experts who are dedicated to providing the Mobile App industry with the very best information you can find. Our team consists of Mobile App Industry experts who have worked in the field for […]