There’s no sugar coating it. Getting the attention of app users is hard. It seems there’s a never-ending stream of mobile noise, with push notifications, email alerts, text, app badges, updates, and more flooding everyone’s view every few minutes. To grab users’ attention and lure them back to your app, you need to break through […]
Effective marketing depends on compelling creative. Unfortunately, there is no cut-and-dried formula to design compelling creative that compels audiences to take action. It requires just the right combination of artwork, messaging, copy and calls to action, but there is no consistent formula for designing winning creative. Like any creative discipline, the only consistent way forward […]
Want to see how you can use Snapchat influencers to drive app downloads affordably? Looking for best practices on how to work with Snapchat influencers? Don’t only rely on the App Store, Facebook, Twitter, and other online communities to reach your audience. After working with brands like Plato, Zimad, Sony Music, Universal and running hundreds […]
There are a ton of discussions about Push Notifications on mobile apps and the impacts they can cause on Users. It’s clear that good Push Notifications can improve Retention Rates, and keepe Users more engaged with apps…but are we prepared to understand the real impact of each message? It’s common to expect numbers like increases […]
Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.
Are you looking for the inside secrets from the most successful game publishers? Are you interesting in discovering the strategies that the top game publishers are implementing to ensure their success? After interviewing practitioners from the top mobile game companies from Rovio, Glu, Ketchapp, Voodoo and more, I decided to put together a compilation of […]
In this article, Gabor Papp shows you why great retention rates and optimized onboarding is the most crucial part of your growth strategy, and why low retention rates are the silent killer of your mobile app’s sustainability and success. The better your onboarding process and retention rates are, the more likely your company is on a sustainable growth path. Meaning, you’ll not kill it with premature scaling.
Vertical video has been a source of confusion in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem as Snapchat has led the effort and all the other players have followed. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more vertical content in their output.
Online retail has come a long way since the first ever online sale, of a $12 Sting CD, was closed by 21-year-old Michael Kohn. More than two decades later, online shopping has ballooned into a bustling $1.8 trillion marketplace. This holiday season, analysts predict record-breaking sales from e-commerce, led by online retail giants like Amazon and Etsy. Businesses can pick up a lot from these retailers’ holiday marketing campaigns.
Holidays are the busiest time of the year for developers, and the planning starts well before cobwebs and pumpkins are replaced with tinsel and garland. New app themes, install campaigns, and promos can feel like an overwhelming mix for developers. Here are some facts to remember to not only survive, but thrive during the holiday season.